What we don't do
We don't do mass produced media releases.
Except for statutory information that must be widely disseminated, we believe in a tailored approach to media relationships. Why? Because for most corporate players outside the consumer goods market, media releases - mass mailings or e-mailings of "news" to the media - are a waste of time, since most senior and influential journalists - the real opinion formers - ignore them.
The right way to get a story placed is to pick the right senior journalist and give him or her an exclusive and meaningful story that will get into print.
We don't do consumer mass market products
There are plenty of PR agencies who would be delighted to handle your soft drink, toilet paper or headache pill. We are not one of them. For more than 20 years, our speciality has been establishing and rebuilding the reputations of companies who operate business-to-business or business-to-government. That's why we're good at it.
We don't do promotions, events, or bikini girls
If you are looking for a gorgeous girl in a small bikini, you're looking in the wrong place. We believe that your corporate communications should be aligned with your corporate objectives and taken seriously.