The difference between
Public Relations and
Reputation Management
1
PR is measured in media exposure.
Reputation Management is measured in improved performance.
2
PR is focussed on damage control.
Reputation Management is focussed on damage prevention and brand rehabilitation.
3
PR is about "spin".
Reputation Management is about substance.
You need Corporate Reputation Management if ...
>
You have a great company, but people who matter have never heard of you
>
Your competitors are not as good, but have a higher market share than you
>
Your industry sector is under threat through no fault of yours
>
Your customer base is under threat from more aggressive competitors
>
Your staff lack a clear focus on the values you stand for and how to project them to customers
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