The difference between
Public Relations and
PR is measured in media exposure.
Reputation Management is measured in improved performance.
PR is focussed on damage control.
Reputation Management is focussed on damage prevention and brand rehabilitation.
PR is about "spin".
Reputation Management is about substance.
You need Corporate Reputation Management if ...
You have a great company, but people who matter have never heard of you
Your competitors are not as good, but have a higher market share than you
Your industry sector is under threat through no fault of yours
Your customer base is under threat from more aggressive competitors
Your staff lack a clear focus on the values you stand for and how to project them to customers