The difference between Public Relations and Reputation Management
1 PR is measured in media exposure. Reputation Management is measured in improved performance.
2 PR is focussed on damage control. Reputation Management is focussed on damage prevention and brand rehabilitation.
3 PR is about "spin". Reputation Management is about substance.
You need Corporate Reputation Management if ...
- You have a great company, but people who matter have never heard of you
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Your competitors are not as good, but have a higher market share than you
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Your industry sector is under threat through no fault of yours
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Your customer base is under threat from more aggressive competitors
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Your staff lack a clear focus on the values you stand for and how to project them to customers